You've got questions.

Giacomo's got answers.




00. WHAT IS THE SECRET OF WORLD PEACE?
Better pizza. You’re welcome.


01. WHAT IS YOUR WORK PHILOSOPHY?
I am interested in creating emotionally engaging, concept-driven work that is embodied in beautiful forms. I always try to approach the process in a playful way, with a sense of humor. I want people who view my work to experience or feel something, whether it makes them think, brings them joy, or offers them inspiration. I always aim to create functional work that achieves my clients’ goals. You’re welcome.



02. HOW DO CLIENTS REACT TO ONLY ONE PROPOSAL WHEN THE INDUSTRY IS ACCUSTOMED
TO MULTIPLE OPTIONS?

I assure my clients that if they don’t like what I do, I’ll redo it. However my clients are usually happy with what I create. I believe a large part of this is due to the enormous time I spend on research and process. I strategize with clients to determine brand personality attributes, which my work will then reflect. I research their target audience and do competitive analysis. I force myself to think of the best possible solution for a client that is also respectful of their budgets and restrictions. It is much harder to come up with one great idea than it is to come up with numerous iterations and make the client decide. This does not make things easier for me. However, I have found that it yields better results.



03. WHERE ARE YOU BASED? 
I am currently stuck in Italy due to the Coronavirus emergency. In the past decade I lived and worked in Italy, Australia, New Zealand, Vietnam and Indonesia - it was a (re)evolution of emotions, ideas and inspirations. Like everyone I have traveled a long way before I could excel at my own style and maturity. Over the last few years, I grabbed every opportunity that came my way to further develop my skills. It was a process of experimentation to find my signature move and I’ve honed my skills to focus on what I do best: (re)building brands, creating campaigns and finding solutions to connect brands with their target audience. My vision is to anticipate new ways of working, driven by curiosity and the pursuit of success. You’re welcome.




04. WHAT IS SUCCESS? IS SUCCESS
IMPORTANT TO YOU?

Success is of course relative to every person’s expectations and goals. As humans, we’re driven by nature to seek security, acceptance, and love. Some of us find this in money, others in a career, others in love or marriage or children, and some others in friends and family. You could seemingly “have it all” to the outside world, yet constantly feel unsatisfied, always wanting more. You can be poor but feel you “have it all” because you have a loving family, a good job, and great friends. It doesn’t really matter how much or little you have, it’s a state of mind. Personally, for me, success means options. It means getting to a place in my career where I can turn down work when a client doesn’t have the proper budget or timeline. It means I can choose how and where to spend my time. It means I can take a month to explore a personal project if I want to, without financial worries. You’re welcome.




05. WHAT’S EXCITING ABOUT WORKING ON BRANDING PROJECTS IN PARTICULAR? 
Branding is about understanding my client, their culture and creating a language that expresses their values and can also speak to their audiences + building their reputation. Most of my clients specialize in different fields and have unique goals and values. It’s exciting that I have such diverse clients, as I get to study different disciplines and cultures. You’re welcome.



06. HOW WOULD YOU DESCRIBE YOUR STYLE?
I don’t believe I have a singular style with my client work; I like to work flexibly and choose the style that makes most sense for each client’s brand personality and goals. When a client comes to me, my goal is to help them identify their unique brand personality traits and then visualize those traits through digital design, concepts for environments or experiences, or print collateral. My perspective is radical and often provocative. You’re welcome.



07. I’VE GOT FIFTY BUCKS. WILL YOU DESIGN 
ME A LOGO?

No. You’re welcome.



08. HOW DO YOU FEEL ABOUT NEW CHALLENGES? 
I get bored rather easily, so I love new challenges. I am uncomfortable being too comfortable. I prefer taking on a project in which something is new, whether a client from a different country and culture or a new medium I’ve never worked for. When there is something new I get a bit of anxiety, and that pushes me to do my best and makes the work better. You’re welcome.



09. WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?
What I love about my life is that every day is different, so I don't have a typical day. One day I can be art directing commercial photo shoots, make the content strategy for my clients the next day, or working on my social media. I usually wake up between 6-7am and leave working by 6:30 or 7pm.
I never work late into the night, I think that's a bad habit that generally does not add to productivity, at least for me. I love to breathe well, eat well and work well. You’re welcome.



10. HOW WOULD YOU DEFINE YOUR VALUES?
Here. You’re welcome.
 

11. CAN YOU MAKE THE LOGO BIGGER?
Yes, I can but only if you insist. You’re welcome.



12. WHAT CAN YOU OFFER ME? 
I am specialized in branding, creative direction and design. That means I create strategy, internal culture, communication, and products for commercial and cultural clients. I believe that powerful and compelling communication can transform brands, give shape to extraordinary stories and make positive impacts. I can also make lasagne & pizza. You’re welcome.



13. THIS QUESTION WAS REMOVED. 
You’re welcome.



14. I AM INTERESTED IN WORKING WITH YOU,
HOW DO WE GET STARTED?

I love welcoming new people into my world, so please take off your shoes, grab a cup of coffee and say hi via email. You’re welcome.



15. I LIVE IN A FAR AWAY PLACE,
CAN WE STILL WORK TOGETHER?
Absolutely! More than half of my clients are from outside of Italy, and a fairly large portion are spread worldwide, so distance is not a consideration. As long as you have access to the internet and email, I’m ready to roll! You’re welcome.



16. IS LIFE REALLY TOO SHORT?
Nope, but it goes super fast. You’re welcome.


© 2020 Giacomo Felace     Boring Stuff       
Mark