Born in Italy in 1989 Giacomo Felace is a Creative Director & Strategist specialises in branding and visual identity. Currently based in Canggu-Bali, working at Boutique Bars group.
Info, Journal, Radio, Instagram

I launched this website in March 2020 in the middle of this ever-changing world. With a focus on branding, I operate as both a Designer and Strategist. Both entities work in tandem to shape my DNA.

Originally from Italy, I spent the majority of my career between Europe and APAC regions working for marketing and design brands and departments. In 2009, without any relevant education, I was hired as a Production Coordinator and then Creative Consultant to join the Italian furniture and object design brand of Creativando. During my 5+ years of working next to a seasoned team, creating mostly objects, visuals and design exhibitions at the frontiers between contemporary art and industrial design, I was taught how to work at a high level of craft while still maintaining a good level of pace.
In 2014 I quit my job and started my one-year-solo-trip between Australia and South East Asia searching for new inspirations. In 2015, I was accepted into the Visual Communication and Advertising program at Scuola Internazionale di Grafica Pubblicitaria in Venice. There I was faced with creative briefs and challenges, often by real-life clients. The school offers an alternative way of learning where students completely learn by doing, in craft and also team dynamics. While finalizing my studies I worked as a Brand Designer for some Italians and Vietnamese brands. In 2018, I moved to Vietnam.
With a focus on design, branding and art direction I joined Dinosaur Vietnam and then We Create Content. During my 2+ years in Vietnam, I mainly art directed for Piaggio, but also Oriente, Bundesliga, WHO and more. While working in Vietnam I studied emotional leadership which plays a significant role in my design thinking and process today. My main focus lies in developing visual languages, brand reputation and systems. I see community, sustainability and branding as key drivers for companies to become the new platforms, shaping new audiences and solving new needs.


Creative Direction

© 2020 Giacomo Felace     Boring Stuff       



Underprospective is a growing digital space that explores the dualistic nature of the universe aiming to carve out a space for meaningful and immersive viewing amid today’s overwhelming amount of content noise. It doesn’t pretend to have all the answers, instead focusses on asking the right questions. Underprospective presents a window on the cultural and educational perceptions of human being through social, scientific and sensory content and expressions.



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*Since December 2020 the project is in partnership with Singola Rivista


the creative community enhancing their work and empowering meaningful connections


culture which responds to our times and acts as a catalyst for positive change


to help people learn how to do more with less and celebrate collective values and systems

We stand at a crossroads, you, me and everyone on earth. There are no followers here. No us and them. Only we. We who search for the next. New favorites. Ideas. Possibilities.