Born in Italy in 1989 Giacomo Felace is an Italian Art Director & Brand Designer
Info, ProjectsJournal, Radio

I launched this website in March 2020 amidst this ever-changing and uncertain world but allow me to re-introduce myself. With a focus on branding and art direction, I operate as both a Creative Brain and Sexy Strategist. Both entities work in tandem to shape my DNA.


Originally from Italy, I spent the majority of my career between Europe and APAC regions working for marketing and design brands and departments. In 2009, without any relevant education, I was hired as a Production Coordinator and then Creative Consultant to join the Italian furniture and object design brand of Creativando. During my 5+ years of working next to a seasoned team, creating mostly objects, visuals and design exhibitions at the frontiers between contemporary art and industrial design, I was taught how to work at a high level of craft while still maintaining a good level of pace.
In 2014 I quit my job and started my one-year-solo-trip between Australia and South East Asia searching for new inspirations. In 2015, I was accepted into the Visual Communication and Advertising program at Scuola Internazionale di Grafica Pubblicitaria in Venice. There I was faced with creative briefs and challenges, often by real-life clients. The school offers an alternative way of learning where students completely learn by doing, in craft and also team dynamics. While finalizing my studies I worked as a Brand Designer for some Italians and Vietnamese brands. In 2018, I moved to Vietnam.
With a focus on design, branding and art direction I joined Dinosaur Vietnam and then We Create Content. During my 2+ years in Vietnam, I mainly art directed for Piaggio, but also Oriente, Bundesliga, WHO and more. While working in Vietnam I studied emotional leadership which plays a significant role in my design thinking and process today. My main focus lies in developing visual languages, brand reputation and systems. I see community, sustainability and branding as key drivers for companies to become the new platforms, shaping new audiences and solving new needs.

WHAT I CAN DO:


Strategy
Consulting
Creative Direction
Branding
Identity
Activations
Graphics

© 2020 Giacomo Felace     Boring Stuff       
Mark

GIACOMO FELACE PRESENTS

UNDERPROSPECTIVE




Underprospective is an ever evolving space that explores the dualistic nature of the universe and challenges traditional belief systems to give emphasis to a sustainable future. It doesn’t pretend to have all the answers, instead focusses on asking the right questions. Underprospective presents a window on the cultural and educational perceptions of human being through social, scientific and sensory content and expressions.

150+ CONTENTS
IN 6 MONTHS

15+ COUNTRIES
REACHED


UNDERPROSPETIVE is ad-free. You can support the platform here︎︎︎
*Since December 2020 the project is in partnership with Singola Rivista

[1] SUPPORT

the creative community enhancing their work and empowering meaningful connections

[2] ILLUMINATE

culture which responds to our times and acts as a catalyst for positive change

[3] PROVOKE

to help people learn how to do more with less and celebrate collective values and systems

We stand at a crossroads, you, me and everyone on earth. There are no followers here. No us and them. Only we. We who search for the next. New favorites. Ideas. Possibilities.