Now more than ever, this type of top-down, and social analytics focused approach doesn’t work.
Potato Head is different. It‘s an Indonesian-born brand that has been built from the ground up with a focus on sustainability, art, and culture.It’s awesome to see a lifestyle brand emerging not from big chain focus groups but from the singular vision of an entrepreneur focused on culture and community like Ronald Akili.
The culmination of modern art, hospitality and music are all packaged through an Indonesian lens. And it’s based on elements both ancient and new, through food, music, design, and craft.
This is exactly what I mean for building a brand.
The aspiration to go from a “just-a place/product/service” to a “lifestyle brand” with clear foundation and personality. The opportunity to export your culture on a bigger scale through different platforms and channels - trying to make the difference on this planet.