Now more than ever, this type of top-down, and social analytics focused approach doesn’t work. The need of human connection is stronger than it has ever been. Potato Head is different. It‘s an Indonesian-born brand that has been built from the ground up with a focus on art, and culture giving real meaning to the word “sustainability” (too often misused and empty). It’s awesome to see an organization emerging not from big chain groups but from the singular vision of an entrepreneur focused on community like Ronald Akili.
The culmination of modern art, hospitality and music are all packaged through an Indonesian lens. And it’s based on elements both ancient and new, through food, music, design, and craft.
In a hyper digital world, they crave unique, live, face to face experiences that connect people to the global village and to each other. They create sensory moments – where you can touch, feel, taste and even smell the brand in person.
This is exactly what I mean for building a brand.
The aspiration to go from a “just-a place/product/service” to an “icon” with a clear foundation and personality.
The opportunity to export your culture on a bigger scale through different channels.
Potato Head is an experience brand that exists to reimagine what an experience can be. They do that by pushing the boundaries of what’s possible in every format — virtual, live or hybrid.