We Create Content is a Hanoi-based content marketing and branding agency led by Ian Paynton, JC Smith and Hà Nguy. The three partners have contrasting—often contradictory approaches. This inherent challenge within the practice is what underpins the strength and diversity of WCC projects. I created an adaptive, modular identity which embraces the spirit of the agency.
Beside the brand identity I have developed programs and side projects to nurture employees, fix processes and building a positive and productive work environment.
One of the side projects was Get Inspired Day, a monthly session for learning, sharing and the occasional gossiping.
YEAR: 2019 SCOPE:
Brand Identity, Art Direction, Content, Brand Culture