Ruou Son Tinh

Web content and social media marketing for Vietnam’s most decorated craft liquor. This Vietnamese rice liquor (ruou) is crafted with loving care in small batches using the latest distilling technology.

It’s been the first Vietnamese ruou to bag international awards and has employed We Create Content to provide regular website and social media content to tell the stories behind the craft for the last three years.

Son Tinh tells stories that celebrate craft in Vietnam, the people pushing things forward, the environment, food pairings and everything cocktails.

YEAR: 2019
SCOPE: Art Direction, Content Marketing
AGENCY: We Create Content