Born in Italy in 1989 Giacomo Felace is an Art Director & Creative Strategist specialises in branding and visual identity, creating work with content and concept. Currently based in Canggu-Bali, working at Léon Design Agency.
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Tandem is a clothes retailer with five shops in north-east Italy offering an exquisite assortment of fashion apparel for men and women, 18-50 years of age, with mid-range incomes. Working closely with the Tandem team I developed a new visual identity and flexible design system for their new brand 5forT that embodies the brand’s eclectic sophistication.

I crafted a custom logotype and monogram and paired them with detailed typography and a clean, modern approach to color that translates across their print and digital platforms. The new system underscores the design stories behind each object and highlights 5forT’ superlative curation.

YEAR: 2020
SCOPE: Creative Direction, Design, Strategy

© 2020 Giacomo Felace     Boring Stuff