Born in Italy in 1989 Giacomo Felace is an Art Director & Creative Strategist specialises in branding and visual identity based on simple concepts, developing creative and strategic work for both commercial and cultural clients.
Info, Journal, Radio, Instagram

TANDEM

5forT


Tandem is a clothes retailer with five shops in north-east Italy offering an exquisite assortment of fashion apparel for men and women, 18-50 years of age, with mid-range incomes. Working closely with the Tandem team I developed a new visual identity and flexible design system for their new brand 5forT that embodies the brand’s eclectic sophistication.

I crafted a custom logotype and monogram and paired them with detailed typography and a clean, modern approach to color that translates across their print and digital platforms. The new system underscores the design stories behind each object and highlights 5forT’ superlative curation.

YEAR: 2020
SCOPE: Creative Direction, Design, Strategy


© 2020 Giacomo Felace     Boring Stuff       
Mark