Tandem is a clothes retailer with five shops in north-east Italy offering an exquisite assortment of fashion apparel for
men and women, 18-50 years of age, with mid-range incomes.
Working closely with the Tandem team I developed a new visual identity and flexible design system for their new brand 5forT that embodies the brand’s eclectic sophistication.
I crafted a custom logotype and monogram and paired them with detailed typography and a clean, modern approach to color that translates across their print and digital platforms. The new system underscores the design stories behind each object and highlights 5forT’ superlative curation.
SCOPE: Creative Direction, Design, Strategy