TANDEM
5forT
![](https://freight.cargo.site/t/original/i/73a23d38deabf792b97ae771fce695dba04d0ff4436e0d3c6f6752d1a4a5e209/5fortandem-giacomo-felace-02.png)
Tandem is a clothes retailer with five shops in north-east Italy offering an exquisite assortment of fashion apparel for
men and women, 18-50 years of age, with mid-range incomes.
Working closely with the Tandem team I developed a new visual identity and flexible design system for their new brand 5forT that embodies the brand’s eclectic sophistication.
I crafted a custom logotype and monogram and paired them with detailed typography and a clean, modern approach to color that translates across their print and digital platforms. The new system underscores the design stories behind each object and highlights 5forT’ superlative curation.
YEAR: 2020
SCOPE: Creative Direction, Design, Strategy
![](https://freight.cargo.site/t/original/i/7468d08b7a7adad4841e54d6f0809caa653104a873752434a0cfdcea8fba1c33/gif-tandem-giacomo-felace.gif)
![](https://freight.cargo.site/t/original/i/d3a5b350fbb8a2de72f86f86363a975039f0435b1663dd5d909ca92b13036950/tandem-giacomo-felace-03.png)
![](https://freight.cargo.site/t/original/i/6d0cd051bed0b3ba2c17d66fe59739c830ae6d499aa618d33f4ce1aba6b6c228/mobile-5fort-giacomo-felace-01.jpg)
![](https://freight.cargo.site/t/original/i/ebf614b706241b85069a152fc511856ca679bdc8983dadcc1f688b098892173a/ezgif.com-gif-maker-1.png)
![](https://freight.cargo.site/t/original/i/4537ddaa472557b12f0312d81e374eff0010f58d423917466a0969067b0bb52e/tandem-cover-giacomo-felace.jpg)
![](https://freight.cargo.site/t/original/i/30b1edcaa57731f66271e6c81ed2faf0520868e40de8fa881d882eb6d4b8fd68/5fortandem-giacomo-felace-b-w-06.png)
![](https://freight.cargo.site/t/original/i/158c3558b9975c5eb00744151e75312dec9ad9ef20ca6c8d6281b001e6cebc9d/5fortandem-giacomo-felace-07-07.png)