A marketing funnel is a process for tracking customers through a logical sequence of steps from prospect to purchaser.
Why you should have a Marketing Funnel?
Marketing funnels help provide a structure to all your marketing activities and tell you how to target a customer in the best way. Marketing is much more effective when you target prospects based on which stage of the funnel they are in.
People at the top of the funnel are not even aware of your brand yet, so you can’t simply expect them to make a purchase, you need to inform them first.
Sending a bottom-of-the-funnel prospect marketing material aimed at spreading brand awareness is equally futile.
The best way to target consumers is to know where they are in the marketing funnel and use the right marketing tactics to direct them further down the tunne.