Sukima Nurse 1%

In 2017 a Japanese stock photo website called Sukima Nurse housed on nurse recruiting site Nurse-Web.jp launched a collection of free-for-use photos of a nurse and patient, taken inside and around a hospital. One part art, one part goofy, with a heavy dash of the absurd.

A stock photo website for those with very specific stock photo needs. According to IT Media, the target segment is “the 1% of maniac demands”. So I wanted to impersonate that 1% and express this creativity through printed matter.

Imperfection makes the obvious fascinating, flashes of irrationality that create an unusual and imperfect beauty. Over time these flaws seem to fall into the right place and uncover the imperfect perfection of the expected unexpected.

Radio Grotesk Regular, Radio Grotesk Bold typeface

YEAR: 2021
SCOPE: Cultural Research, Creative Direction, Design
PHOTO: nurse-web.jp