A new look for my new chapter with a new vision. What did it take to brand myself? Like all good things in life, it didn’t come easy. It took two months of work, an existential crisis, and a lot of spaghetti.
In March 2020, like so many others, my life with Covid-19 has totally changed. I decided that if the opportunities were stopped it didn’t mean that I had to stop too. So the situation has inevitably forced me to re-think my present and I worked according to this framework that I called “No name framework”:
︎WHO — IDENTITY & CULTURE Mission, belief, reputation, tone of voice, visual identity
︎HOW — MINDSET & WAYS OF WORKING Space, routine, approach, timeline, self-improvement
︎WHAT — VISIBILITY & IMPACT People engagement, knowledge sharing, impact side projects
︎WHERE — LOCATION Homeworking, next stop
I have redefined my deep essence, my dream, my goals, what moves me inside and where I want to go. Who I want to be and who I don’t want to become, what I want to do and what I will say no to.
My visual identity is clean and uses a 3D golden hand as an icon and metaphor. My tone of voice like my personality is imperfect, authentic and provocative. This system includes continuous research of broken moments as a way of communicating an idea, a product, a company. I look for imperfection and irrationality. Something unexpected and surprising that leaves its mark much more than something perfect. I’m just here to take you by hand to the global village.