Born in Italy in 1989 Giacomo Felace is an Italian Art Director & Brand Strategist
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Personal Branding


A new look for my new chapter with a new vision. What did it take to brand myself? Like all good things in life, it didn’t come easy. It took two months of work, an existential crisis, and a lot of pizza.

My branding uses an asterisk, for both the visual identity & personality. This typographic system includes my clients, projects, experiments & endeavors. I’ve drawn 20 final asterisk in my style & will draw a custom asterisk for every new project, client or collaboration. Why an asterisk? The asterisk is one of the most beautiful typographic symbols & will challenge myself to continuously reinvent its form.

Space Grotesk typeface by Florian Karsten.




© 2020 Giacomo Felace     Boring Stuff       
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